The demand for labiaplasty has grown rapidly in Australia and other Western countries over the last decade. Labiaplasty is performed primarily for aesthetic reasons, but little is known about the social and psychological factors that motivate women to undergo labiaplasty. Our previous research revealed that three factors predicted women’s interest in labiaplasty in a general community sample of Australian women: these were media exposure to genital images, peer influence from romantic partners and friends, and romantic relationship quality. Of these factors, media exposure was the strongest influence. We also recently showed that women who are seeking labiaplasty have been exposed to a significantly greater volume of genital images in the media than women who are not, further supporting the influence of the media on women’s decisions to undergo labiaplasty. The issue with mainstream media as a primary source of information regarding female genital appearance is that only genitals with non-protruding labia minora are able to be shown owing to the Australian classification guidelines for depictions of nudity. Some women may be concerned that their genital appearance is “abnormal” after seeing these media images (some of which have been digitally altered to remove protruding labial tissue) and think they require labiaplasty to become “normal”. We recently showed that a short, freely available video could improve understanding of the wide variation in normal female genital appearance for women in the general Australian community. However, this is yet to be investigated in women who are highly concerned with their genital appearance and are requesting surgery. Nevertheless, such a resource could potentially be useful in preventing the development of genital appearance concerns in younger women.